More than 25 years of professional editorial and marketing communications experience.
I began my editorial career at Nation’s Restaurant News, a Manhattan-based national trade publication for the foodservice industry. My next step took me to Dreyfus, a major mutual fund company, where — as Advertising Manager — I wrote copy and devised marketing strategies across all media, including newspaper, television, and radio ads; direct mail; and sales presentations.
Having gained expertise in the financial services industry, I moved to Boston to work for Putnam Investments as Product Manager in the retail mutual fund division. After launching several new products and developing robust promotional campaigns, I was promoted to Senior Vice President and Director of International and Institutional Communications, with full editorial and creative responsibility for marketing collateral, client reports, conference and presentation materials, white papers, ghost-written articles, and crisis communications. In this role I was responsible for hiring and managing an in-house team of writer/project managers as well as building up a stable of freelance writers to draw on as needed.
When I resigned from Putnam in 1998 to enter the freelance world, my former employer became my first business client. Since then, I have written for many businesses and not-for-profit entities and established a complementary career writing for national and regional newspapers and magazines. I also freelance for several online publications and provide content for various websites, as well as developing and implementing social media strategies for a distinct set of clients.
During my years freelancing, I have at times taken on full-time interim positions, including Director of Communications at Berkshire Museum. More recently, in 2012, I was recruited to resurrect the online publication Rural Intelligence and serve as editor for a six-month stint. During that time I brought the site to peak traffic, subscribers, and profitability; built a solid editorial team and a qualified pool of freelance writers; and wrote many of the most-read feature stories.