25 years of professional editorial and marketing experience.
I began my editorial career at Nation’s Restaurant News, a Manhattan-based national trade publication for the foodservice industry. My next step took me to Dreyfus, a major mutual fund company, where — as Advertising Manager — I wrote copy and devised marketing strategies across all media, including newspaper, television, and radio ads; direct mail; and sales presentations.
Having gained expertise in the financial services industry, I moved to Boston to work for Putnam Investments, advancing from the retail mutual fund division to become Senior Vice President and Director of International and Institutional communications, with full editorial and creative responsibility for marketing collateral, client reports, conference and presentation materials, and crisis communications.
When I resigned from Putnam in 1998 to enter the freelance world, my former employer became my first business client. Since then, I have written for many businesses and not-for-profit entities and established a complementary career writing for national and regional newspapers and magazines. I also freelance for several online publications and provide content for various websites, as well as developing social media strategies for a distinct set of clients.
